I’m EXTREMELY pleased that DC Comics are trying to get girls into reading their stuff (I’m hoping my little Magpie daughter will take an interest when she’s older), but I wish they’d market it a little differently…
“Just for girls?” So they’re basically saying: “our regular comics aren’t suited to you, you need special pink sparkle versions of things.”
This becomes a problem when boys at school will say, “that’s not real DC, that’s the stupid girl version.”
It also, once again, precludes young boys from liking or getting to know about girls and girl things, setting them up for a perpetuation of the current cave-man state of affairs…
Still, pretty cool that they’re bothering at all.
What are your thoughts on gender divisions in the marketing of creative works? Is there a better way, or are these just a fact of life?